kdl46ex720. I bought the Sony KDL-46720EX after doing plenty of research. This TV is precisely what I needed. The matt screen is awesome, little reflection. the other LED flat-screens i used to be looking at all had the glass front plate and also the reflection would have driven me nuts. Another nice attribute is that the picture. the image on this Sony is incredibly life-like. the colours are realistic and not in your face off the screen like some of the opposite TV's I checked out from Samsung and LG; I assume this is because of Sony picture drivers and other software, it's simply a lot of appeasing to the attention. many alternative TV's look nearly hyper-real and are too sharp, I could only watch TV on that sort of set for an hour max. With the Sony, whether or not my son is playing a game or we have a tendency to are watching TV or a movie, I even have no eye problems or tiredness while watching.